A Business Unit of a Medical Technologies Company is Significantly Underperforming
The business unit had an established product set and some initial business, but could not effectively compete in a market in which the company had other products.
Key Assessment Process involving competitors, channels, internal teams, market analysts, and E-Team. This project used Northpoint’s Blue Highway framework.
Northpoint’s analysis discivered that the business area had four times the potential originally believed. As a result, investments were made, including acquisitions and alliances to build a more effective value proposition.
Business Analytics / Diagnostics
Channels / Market Access
Value proposition, segmentation, targeting, and positioning