Water Systems Company Wants to Ramp-Up Business and Engage Leadership Team
Company had excellent products but was not getting strong market reach and traction to meet pent-up demand. The company also wanted look at possible opportunities for disruptive actions.
Applied the Northpoint Business Intensification Process (BIP), designed to identify key areas for improvement through highly engaged cross-functional teams. The teams had a charter to focus on 2-5 areas to generate revenue in 6-18 months. Strategic Choice Structure framework was applied.
- Pricing study was implemented: provided $6.5 mil to bottom line.
- Identified a new $1.0 billion market and technology opportunity.
- Increase channel and market access by 1.5x.
Business Analytics / Diagnostics