High Technology Company Experiencing Stagnant Growth
Business strategy needed to shift to capture higher share and margins in four product families. Products were viewed as “also rans” against giant competitors.
Senior team engagement to define situation and problem. Northpoint was asked assess the market from outside-in perspective using the Blue Ocean framework.
Using Blue Ocean framework, for 3 of 4 markets Northpoint found new areas of customer need that were in an uncontested space.
Business Analytics / Diagnostics
Product / Service Commercialization
Value proposition, segmentation, targeting, and positioning
Voice of the Customer Research