Leading Imaging & Mobility Company Needs Growth
Profits margins at a leading medical device manufacturer were compressing and the company needed a stronger mix of recurring revenue streams.
Northpoint’s Pathways to GrowthSM analyzed company’s current technology and revenue engine, and explored possibilities of partnerships, alliances, licensing, and acquisitions.
A strategic alliance with a European software firm added new capabilities to the existing engine and supported seven customer applications. Created favorable points of difference vs. alternatives in their space.
Product / Service Commercialization
Value proposition, segmentation, targeting, and positioning