Logic dictates that the more you understand about your customer, the more you know about your competition and the more new markets you identify for entry…the greater your potential for growth.

Northpoint has the expertise and the resources to help you drive real revenue growth with an excellent combination of market research, customer research and competitive intelligence services.

• Market Entry Analysis: We help you to identify new and adjacent markets that will expand and connect your products, solutions and services to new target customers.

• Voice of the Customer Research: Northpoint will perform both qualitative and quantitative research to help you better understand customer demand, preferences and positioning.

• SIMALTO Research: We compare a trade-off of features and attributes for a product, solution or service. Think of SIMALTO as “conjoint analysis on steroids.”

• Competitive Intelligence: Northpoint has developed an “Inside Track” research methodology that provides your organization with laser focused competitive intelligence on a client prescribed set of targets.

1 = Aberdeen Group = RESEARCH REPORT | 4/29/2015 THE BUSINESS VALUE OF BUILDING A BEST-IN-CLASS VOC PROGRAM.