Exponential growth in the last 5 years for the Sales Enablement discipline demonstrates that now over 60% of B2B organizations have established a defined Sales Enablement function to drive repeatable and sustained revenue growth.1

Northpoint has real world Sales Enablement expertise and best practices to help you build out a Sales Enablement function or optimize your current Sales Enablement investments. We focus on providing support for:

• How to create a centralized Sales Enablement ecosystem – where and how to establish the Sales Enablement function and how to create effective alignment between Sales and Marketing teams.

• Building a sales persona based skills and competency focused sales training model – providing structure and quantitative metrics to your sales training investments.

• Developing an effective sales onboarding program – accelerating the ramp time to first order and full quota achievement to leverage your investment in new sales resources.

• Creating a buyer centric B2B messaging strategy and sales process – the average B2B buyer is 57% through the purchase decision before ever engaging with a sales representative. Your collateral and website need to be positioned to support this evolving buyer’s journey.

• Implementing an effective Demand Generation waterfall – deliver a higher percentage of Marketing Qualified Leads that your sales representatives want to accept. Increase the conversion and close rate of your Sales Accepted and Qualified Leads.

• Designing and selecting new Sales Enablement technology – the growth of the Sales Enablement function has fueled a similar growth in Sales Enablement technology. Determine the best solutions to optimize your technology investments.

1 = Miller Heiman Group = 2017 CSO Insights Sales Enablement Optimization Study