DIRECTIONS Blog
Embracing Uncertainty: 3 Reasons to Disrupt Within the B2B Industry
The world is changing faster than ever. How can we, as business leaders, embrace this uncertainty and use it to our advantage?
THE BLIND SIDE: The huge cost of value propositions that don’t resonate
Much of the exposure that is faced by corporations, small to large, is at the core. Yes, you are often blind sided by the fact that your combination of value propositions may not resonate as well as they once did. The markets are increasingly more dynamic. Some of...
The Paradox of Corporate Success
Success breeds success. Or so people say. It seems logical. The better or more adept that an individual or an organization becomes at a specific task or activity, the easier it should become to repeat the process with increasingly successful outcomes. With repetition...
Head for Higher Ground – A Better Strategic Perspective
When you hear the phrase “Head for higher ground”, the most common association is to think of a pending natural disaster such as a flood. In this case, we view the higher ground from a personal perspective and a tactic to enable both personal safety and security....
Social Selling – A Journey to Sales Enlightenment
I have a confession to make. I am 57 years old. My sales career began over 28 years ago selling typewriters and fax machines. Yes, I am a dinosaur. But while the dinosaurs are extinct, fortunately I am still kicking! However, like a dinosaur, my selling tactics and...
Sales Onboarding – How Do You Measure Good
If you have children, then the following end of school day conversation will resonate true with you for certain. Parent: How was school today? Child: Good (followed by silence and an intense focus on an iPhone screen). Or perhaps you ask: Parent: How was football...
Fearless Growth and Why Now is the Time
You're saying what? Grow? Considering growth given questions about whether we have reached the end or top of the current economic cycle may seem over reaching. But it's not! Previous economic downturns have demonstrated that some companies, whether small or large,...
Decision Making: Impacted by Information Distortion
We have all experienced mobile phone coverage issues that make it difficult to get the information we need from the other end. This incomplete information, when received but not verified, could lead to a misunderstanding of the facts and potentially less-than-optimal...
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